PlayerU Software Solutions, LLC ("Company," "we," "us," or "our") operates the PlayerU mobile application ("App"). This Privacy Policy ("Policy") explains how we collect, use, disclose, sell, share, retain, and protect information about you ("User," "you," or "your") when you use the App or any related services.
This Policy is incorporated by reference into our Terms and Conditions, available at www.playeru.ai/terms. Capitalized terms not defined here have the meanings set forth in our Terms and Conditions.
This Policy applies to all personal information collected through: (a) the App; (b) our website at www.playeru.ai; (c) any API integrations, third-party sign-ins, or connected services; and (d) offline interactions with the Company where we reference this Policy.
PlayerU's business model includes the collection, analysis, and commercial use of User Data for targeted advertising, audience segmentation, sponsorship activations, and data licensing. By using the App, you acknowledge that your information may be processed for these purposes, subject to the rights and choices described in Section 8.
We may update this Policy from time to time. For material changes (including any changes affecting your data rights, the scope of data monetization, or the categories of third parties receiving your data) we will provide at least 30 days' advance notice by in-app notification and email. For non-material changes, 10 days' notice will be provided. Continued use of the App after the effective date of any change constitutes acceptance of the updated Policy. The current version will always be available at www.playeru.ai/privacy and within the App's settings.
We collect the following information that you provide to us:
When you use the App, we automatically collect:
We may receive information about you from:
We collect the following categories of Sensitive Personal Information ("SPI"), which receive heightened protection under applicable law:
| SPI Category | Examples | Purpose |
|---|---|---|
| Precise Geolocation | GPS coordinates within 1,850 feet | Location-based features, geo-targeted advertising (with consent) |
| Account Credentials | Username and encrypted password | Account authentication and security |
| Biometric Information | Face geometry, voiceprint, or movement patterns derived from video or sensor analysis (where applicable) | Athletic performance analysis (with consent; see Section 6.2) |
| Information about Minors | Date of birth and age category | Age-gating, parental consent flows, minor-specific protections |
| Health-Adjacent Data | Height, weight, injury notes (if provided) | Athletic profile and training recommendations |
You have the right to limit the use and disclosure of your SPI to uses reasonably necessary to provide the Services. See Section 8.2.
The App uses the following tracking technologies:
We use your information to: create and manage your Account; provide and improve App features; process subscription payments and transactions; authenticate your identity; provide customer support; send transactional communications such as receipts, account alerts, and security notices; and enforce our Terms and Conditions.
We use behavioral data, profile data, and Athletic Performance Data to personalize your in-App experience, including tailored content feeds, recommended athletes and teams to follow, relevant event suggestions, and customized training content.
We use your User Data (including behavioral data, location data, device identifiers, athletic profile, and inferred interest profiles) to serve targeted advertisements to you within the App and, through our Advertising Partners, on other apps and websites you visit. This includes:
We create and commercially exploit audience segments derived from User Data, including:
We use usage data and behavioral data to understand how users interact with the App, identify areas for improvement, test new features, conduct research, and generate internal analytics and business intelligence reports.
With your consent or where permitted by applicable law, we may send you promotional emails, push notifications, and SMS messages about new features, sponsorship opportunities, and other Company or partner offerings. You may opt out at any time as described in Section 8.5.
We use your information to: comply with applicable laws and regulations; respond to legal process, court orders, and government requests; enforce our Terms and Conditions; protect the rights, property, and safety of the Company, our users, and the public; and detect, investigate, and prevent fraud, abuse, and security incidents.
For users in the European Economic Area (EEA) and United Kingdom, we rely on the following legal bases under the GDPR and UK GDPR to process your personal data:
| Processing Activity | Legal Basis |
|---|---|
| Account creation, App delivery, payment processing | Performance of a contract (Art. 6(1)(b)) |
| Targeted advertising, behavioral profiling, data monetization | Consent (Art. 6(1)(a)); for SPI, explicit consent (Art. 9(2)(a)) |
| Analytics, product improvement, fraud prevention | Legitimate interests (Art. 6(1)(f)) |
| Marketing communications | Consent (Art. 6(1)(a)) |
| Legal compliance, response to legal process | Legal obligation (Art. 6(1)(c)) |
| Safety, protection of vital interests | Vital interests (Art. 6(1)(d)) |
For EU/EEA users, acceptance of our Terms and Conditions alone does not constitute consent to behavioral advertising or data monetization. A separate consent layer will be presented before any such processing begins.
We sell and share personal information with Advertising Partners, data brokers, sports sponsorship platforms, and audience platforms for the commercial purposes described in Section 3. Categories of information shared for these purposes include identifiers, internet and network activity, geolocation data (with consent for precise location), commercial information, inferred audience segments, and professional information related to athletic profiles. You may opt out of the sale and sharing of your personal information as described in Section 8.1.
The following table describes all categories of third parties with whom we share your information:
| Recipient Category | Examples | Data Shared | Purpose | Sale/Sharing under CCPA? |
|---|---|---|---|---|
| Advertising Networks and DSPs | Programmatic ad exchanges, demand-side platforms | Identifiers, device IDs, behavioral data, inferred interests | Targeted advertising, retargeting | Yes |
| Data Brokers | Audience data aggregators | Identifiers, demographic data, inferred segments | Audience licensing | Yes |
| Sports Sponsorship and Marketing Platforms | Sponsor activation networks | Athletic profile, demographic data, location | Sponsorship targeting, NIL activations | Yes |
| Scouting and Recruiting Platforms | Authorized scout/coach access | Athletic Performance Data, profile data | Athlete discovery and recruiting | No (controlled by user privacy settings) |
| Analytics Providers | Mobile analytics, attribution platforms | Usage data, device data, identifiers | Product analytics, attribution | No (Service Providers) |
| Social Media Platforms | Sign-in providers, social sharing | Profile data, identifiers | Authentication, social features | Yes (when used for ad targeting) |
| Payment Processors | Card and ACH processors | Payment information, transaction data | Payment processing | No (Service Providers) |
| Cloud Infrastructure Providers | Hosting, storage, backup | All categories | Service operation | No (Service Providers) |
| Fraud and Security Providers | Anti-fraud and security vendors | Device data, behavioral signals | Fraud detection, account security | No (Service Providers) |
| Legal and Regulatory Recipients | Courts, regulators, law enforcement | As required by legal process | Legal compliance | No |
| Successor Entities | Acquirer or successor in a business transfer | All categories | Business transfer (see Section 5.4) | No |
We may share or sell Aggregated Data and De-Identified Data without restriction and without compensation to you. This includes athlete performance benchmarks, usage trend reports, demographic summaries, and commercial datasets derived from User Data. We implement reasonable technical safeguards to prevent re-identification of de-identified data.
If PlayerU Software Solutions, LLC is involved in a merger, acquisition, asset sale, financing, reorganization, or bankruptcy, your information (including all User Data) may be transferred as part of that transaction. We will notify you via in-app notification and email before your information is transferred and becomes subject to a different privacy policy.
We may disclose your information without notice when we believe disclosure is necessary to: (a) comply with a legal obligation, court order, or valid legal process; (b) enforce our Terms and Conditions or protect our legal rights; (c) protect the safety, rights, or property of the Company, our users, or the public; or (d) detect, prevent, or respond to fraud, security incidents, or technical issues.
We distinguish between two categories of third-party recipients:
Athletic Performance Data (including speed, strength, agility metrics, game statistics, performance videos, and coach assessments) is collected and used to: power the App's core athlete profile and development features; make athlete profiles discoverable by authorized scouts, coaches, and program administrators; create athletic ranking and potential scoring models; and, subject to applicable consent, share with Advertising Partners and sports sponsorship platforms for commercial activations.
Athletes control the visibility of their performance profiles through the App's privacy settings, which allow customization of who can view specific data categories such as public, scouts only, or private.
If the App collects biometric identifiers or biometric information (including data derived from face geometry, voiceprint, or movement patterns captured through video or sensor analysis) we comply with the Illinois Biometric Information Privacy Act (BIPA, 740 ILCS 14) and comparable state biometric privacy laws.
Before collecting any biometric data from users in states with biometric protection laws, we will:
Biometric data will be retained for no longer than three (3) years from the date of collection or the last interaction with the Company, whichever is earlier, and will be destroyed using industry-standard secure deletion methods.
We apply the following additional protections to data of Minor Users (ages 13 to 17):
For Users under 13: We do not knowingly collect Personal Information from children under 13. If we learn that we have inadvertently collected data from a child under 13 without verifiable parental consent, we will delete that data promptly. Contact support@playeru.ai if you believe a child under 13 has provided us with personal information.
Athlete names, profile photographs, performance statistics, video highlights, and other identifying information constitute NIL data subject to applicable right of publicity laws. We use and license NIL data as part of our data monetization activities as described in Section 5, subject to the license grants in our Terms and Conditions.
For Minor Athletes, any commercial exploitation of NIL data beyond what is authorized in the Terms and Conditions requires separate written consent from the Minor User's Parent/Guardian. We do not facilitate unauthorized NIL arrangements involving minor athletes.
We retain personal information for the following periods:
| Data Category | Retention Period |
|---|---|
| Account profile and identity data | Duration of Account plus 24 months after deletion |
| Athletic Performance Data | Duration of Account plus 24 months after deletion |
| User-generated content (photos, videos, posts) | Duration of Account, deleted within 30 days of Account deletion |
| Payment records and transaction history | 7 years (tax and accounting compliance) |
| Communications and support records | 3 years from date of last communication |
| Behavioral and usage data | 24 months from collection |
| Advertising identifiers and ad-related data | 13 months from last activity |
| Biometric data | 3 years from collection or last interaction, whichever is earlier |
| Aggregated and de-identified data | Indefinitely |
| Backup systems | Purged on rolling schedule, not exceeding 90 days |
| Legal hold data | Duration of applicable legal hold |
Even after you delete your Account, we may retain certain information: (a) in anonymized or aggregated form that cannot be linked back to you; (b) as required by applicable law, regulation, or legal process; (c) to the extent necessary to resolve disputes, enforce agreements, or protect our legal rights; or (d) in backup systems, which are purged on a rolling schedule not exceeding 90 days.
If you are a California resident, you have the right to opt out of the sale and sharing of your Personal Information at any time. To exercise this right:
Your opt-out will be processed within 15 business days and honored for a minimum of 12 months. After 12 months, we may ask whether you wish to re-authorize sale and sharing. You are never required to do so.
Opting out of sale and sharing does not prevent us from sharing your data with service providers acting on our behalf under contract, as those disclosures are not "sales" under applicable law.
If you are a California resident, you have the right to direct us to limit the use and disclosure of your Sensitive Personal Information to uses that are reasonably necessary to perform the services you requested. To exercise this right, use the "Limit the Use of My Sensitive Personal Information" link in the App's Privacy Settings, or contact support@playeru.ai.
Depending on your jurisdiction, you may have the right to:
To submit any of the above requests, contact support@playeru.ai with the subject line "[Request Type] Privacy Request" or use the privacy controls in the App's settings. We will verify your identity before processing the request and will respond within the timeframe required by applicable law (45 days for most U.S. state laws and 30 days for GDPR, extendable by 60 days with notice).
If you are located in the European Economic Area or United Kingdom, you have the following additional rights under the GDPR and UK GDPR:
To exercise any GDPR rights, contact support@playeru.ai with the subject line "GDPR Rights Request."
You may opt out of: (a) promotional emails by clicking "Unsubscribe" in any marketing email; (b) SMS marketing by replying STOP to any marketing text message; and (c) push notifications through your device's notification settings or the App's notification preferences. Marketing opt-outs are processed within 10 business days. Opting out of marketing does not affect transactional communications such as account alerts, payment receipts, or security notices.
We will not discriminate against you for exercising any of your privacy rights. We will not deny you access to the App or its features, charge you different prices or rates, provide you with a degraded level of service, or suggest that you will receive a different level of service solely because you exercised a privacy right.
California residents may designate an authorized agent to submit privacy rights requests on their behalf. Authorized agents must provide written authorization signed by you or a power of attorney. We may require direct verification of your identity even when an authorized agent submits the request.
The following table summarizes your opt-out and privacy rights by state:
| State | Opt-Out of Sale/Sharing | Opt-Out of Targeted Ads | Opt-Out of Profiling | Limit SPI | Universal Opt-Out (GPC) |
|---|---|---|---|---|---|
| California (CCPA/CPRA) | Yes | Yes | Yes | Yes | Yes (required) |
| Virginia (VCDPA) | Yes | Yes | Yes | N/A (consent) | Optional |
| Colorado (CPA) | Yes | Yes | Yes | N/A (consent) | Yes (required) |
| Connecticut (CTDPA) | Yes | Yes | Yes | N/A (consent) | Yes (required) |
| Utah (UCPA) | Yes | Yes | N/A | N/A | Optional |
| Texas (TDPSA) | Yes | Yes | Yes | N/A (consent) | Yes (required) |
| Oregon (OCPA) | Yes | Yes | Yes | N/A (consent) | Yes (required) |
| Montana (MCDPA) | Yes | Yes | Yes | N/A (consent) | Yes (required) |
| Other states | Rights honored where applicable law provides | ||||
We implement commercially reasonable technical and organizational security measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include: encryption of data in transit using TLS and at rest; access controls and role-based permissions limiting internal access to personal data; regular security assessments and penetration testing; and vendor security reviews for all third-party processors.
No security system is impenetrable, and we cannot guarantee the absolute security of your data. By using the App, you acknowledge and accept this risk. In the event of a data breach, we will notify affected users and applicable regulatory authorities as required by applicable law.
You are responsible for maintaining the confidentiality of your Account credentials and for promptly notifying us at support@playeru.ai of any unauthorized use of your Account or any other security concern.
PlayerU is operated from the United States. If you access the App from outside the United States, your personal information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
For transfers of personal data from the European Economic Area and United Kingdom to the United States, we rely on the following transfer mechanisms:
Copies of applicable SCCs or transfer mechanisms are available upon request at support@playeru.ai.
The App is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent as required by the Children's Online Privacy Protection Act (COPPA, 15 U.S.C. Section 6501 et seq.). If we learn that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete that information. Contact support@playeru.ai if you believe a child under 13 has provided us with personal information.
Where required by COPPA or applicable state law, we will obtain verifiable parental consent before collecting personal information from users under 13. Acceptable verification methods include: a signed consent form submitted by email or mail; a credit or debit card transaction with parental notification; a toll-free staffed phone line verification; or video conference verification. The specific method required will depend on how the data will be used.
We do not engage in behavioral advertising targeting users under 13 under any circumstances. For Minor Users ages 13 to 17, behavioral advertising is limited to contextual advertising only. We do not sell the personal information of users under 16 without affirmative opt-in consent from the user and, for users under 16 in California, their parent or guardian.
The App contains embedded third-party SDKs and integrations that collect and process data independently of our controls. These include advertising SDKs, analytics tools, social media integrations, and attribution platforms. Each of these third parties operates under its own privacy policy. We encourage you to review the privacy policies of any third-party services you interact with through the App.
The App may contain links to third-party websites, platforms, and services. This Policy does not apply to those third-party sites. We are not responsible for the privacy practices or content of any third-party site.
Once we share your data with an Advertising Partner or data broker, that third party's own privacy policy governs its use of your data. We require all Advertising Partners to represent that they have legally obtained any data they combine with your information and that their data practices comply with applicable law.
This section applies to California residents and supplements the rest of this Policy.
| CCPA Category | Collected | Examples | Source |
|---|---|---|---|
| A. Identifiers | Yes | Name, email, phone, IP address, advertising IDs | User, automatic, third parties |
| B. Customer Records | Yes | Payment info, billing details | User, payment processors |
| C. Protected Classifications | Yes | Age, gender (if provided) | User |
| D. Commercial Information | Yes | Subscription purchases, in-app purchases | Automatic |
| E. Biometric Information | Limited | Movement, face geometry (with consent only) | Automatic, with consent |
| F. Internet/Network Activity | Yes | Usage data, browsing in App, search history | Automatic |
| G. Geolocation Data | Yes | Precise GPS (with consent), IP-based location | Automatic |
| H. Sensory Data | Yes | Photos, videos uploaded by user | User |
| I. Professional/Employment | Yes | Athletic profile, team affiliations | User, coaches, schools |
| J. Education Information | Yes | School, graduation year | User |
| K. Inferences | Yes | Interest segments, athletic potential scores | Derived |
| L. Sensitive Personal Information | Yes | Precise geolocation, account credentials, biometric (where applicable) | User, automatic |
We collect personal information for the business and commercial purposes described in Section 3, including: providing and improving the App; processing transactions; targeted advertising; audience creation and data monetization; analytics; legal compliance; and fraud prevention.
See the full disclosure table in Section 5.2. Categories include: advertising networks and DSPs; data brokers; sports sponsorship and marketing platforms; scouting and recruiting platforms; analytics providers; social media platforms; payment processors; cloud infrastructure providers; and fraud and security providers.
In the past 12 months, we have sold and/or shared the following categories of personal information: identifiers; internet and network activity; geolocation data; commercial information; inferences; and professional information. This information has been sold or shared with advertising networks, programmatic platforms, data brokers, and sports sponsorship and marketing platforms. To opt out, see Section 8.1.
We collect and may share precise geolocation data and biometric data where applicable, both of which are Sensitive Personal Information under CPRA. You have the right to limit our use of your SPI to uses necessary to provide the Services. See Section 8.2.
California Civil Code Section 1798.83 permits California residents to request, once per calendar year, information about whether we have disclosed personal information to third parties for those parties' direct marketing purposes. To make such a request, contact support@playeru.ai with the subject line "Shine the Light Request."
For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
PlayerU Software Solutions, LLC
Privacy, Legal, and Support Inquiries: support@playeru.ai
Website: www.playeru.ai
We will respond to privacy rights requests within the timeframes required by applicable law. For GDPR requests, we will respond within 30 days, extendable by 60 days with notice. For CCPA/CPRA requests, we will respond within 45 days, extendable by 45 days with notice.